At Pinnacle, our mission is to democratize coaching with the power of AI.

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Traditional talent management and corporate learning systems were designed for a different era, with slower changes and linear technological improvements. They are no longer fit for purpose.

With AI accelerating the pace and profoundly transforming human relationships, we see incredible opportunities to automate the tedious and augment human capabilities. We believe that within five years, every worker will have their own personal AI ‘guardian angel’ on their shoulder, helping them understand themselves more deeply, guiding their career, and enabling better communication.

This is why we have designed Pinnacle's AI Smart Coach, aka Pascal.

Pascal is a knowledgeable, empathetic, virtual coach, available 24/7 to help managers and employees navigate complex interactions and develop their careers. He provides a year's worth of coaching for less than the cost of one live session.

With Pascal, learning occurs as close to the triggering event as possible. By integrating personalized coaching and learning into the flow of work, new skills and knowledge become immediately applicable. Companies that embrace the future of AI-enabled work will experience greater efficiency, enhanced productivity, and higher profits. Those that don’t will be left behind.

The future we’re building:
AI coaching, human touch.

Imagine a workplace where  managers and their teams are empowered to reach their full potential, where learning is continuous and relevant, and where AI supports human interactions to enhance communication and decision-making. 
This is the future we've envisioned—and have been building with our users since 2022.

July 2022

Pinnacle's journey began in July 2022 when we first digitized our founder’s coaching methodology, which focused on 360 evaluations and personalized learning. By November 2022, we had onboarded our first enterprise client.

January 2023

By early January 2023, we were fortunate to onboard as advisors Jason Rosoff, co-founder and CEO of Radical Candor, and Melinda Wolfe, ex-CHRO of Bloomberg, Pearson, and GLG..

May 2023

In mid-2023, we raised our first round of capital, enabling us to expand our reach and impact. We joined some of the world's premier accelerators, including Alchemist and Stanford's StartX.

October 2023

In October 2023, we gathered over 20 CHROs for our first Customer Advisory Board, ensuring that our product development is closely aligned with the needs of our users. By November 2023, Pinnacle had become a mandatory tool for promotion to engineering manager at our largest client, highlighting the value we bring to organizations.

April 2024

In Feb 2024, we launched AI functionality to support career & development planning. Immediately after, Pascal is launched on top of existing functionality, unlocking a rapidly growing client base of companies exploring the power of AI coaching.

The story behind Pinnacle and Pascal.

My path to founding an AI coaching company began nearly 15 years ago with a central question: "What can unlock people’s potential, especially in environments where traditional support systems and resources are lacking?" This simple question has animated a journey from community health work in Rio de Janeiro’s favelas to building an accelerator in Kenya to executive coaching for founders & executives at growth-stage start-ups across the world.

Working in informal settlements in Brazil, South Africa, and Mozambique ignited my passion. My work included a Fulbright, strategy consulting, community health work, and human rights research, all aiming to understand how communities could drive their own change. Moving to Kenya, I found an answer in the value of supporting visionary leaders: there, I built and ran an accelerator that worked with hundreds of entrepreneurs and created thousands of jobs.

After several years as CEO, I discovered firsthand the transformative power of coaching. My coach helped me recover from a paralyzing bout of perfectionism, impostor syndrome, and a fear of confrontation.

I pursued formal training and certification and went to Stanford GSB to offer others the same support that had been so meaningful for me. Now for five years, I've been an executive coach to founders and C-level executives at growth-stage startups, initially attached to a VC fund and then building a word-of-mouth practice.

Along the way, I kept hearing the same thing from clients: organizations need personalized growth and learning across the board, not just in their C-suite. But none of their current solutions were fitting the bill. Traditional performance management and learning systems are disconnected from one another, so learning feels impersonal and irrelevant, while performance management feels like a distracting, time-consuming box to tick.

This is why our AI Coach, Pascal, is different. It’s built to help employees identify what they need to work on to succeed in their career and help them develop new habits. It’s built for all employees, not just executive leadership. It’s built to meet people where they are, enhancing learning and growth in a way traditional systems have repeatedly failed.

We hope Pascal can also democratize coaching and bring its empathetic, impactful support to you and your team.

Founder & CEO

Trusted by fast-growing startups and unicorns.

See Pascal in action.

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